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Growth of Wet Tissues and Wipes Market 2021 Industry Synopsis

March 29, 2021

In recent years, due to the continuous improvement of consumers' requirements for quality of life, the Wet Wipes market has shown a rapid growth trend. Among them, the individual packaging segment in the wet wipes market has a relatively rapid growth trend. Decision Dog Big Data will analyze the market for individual packaging wet wipes from data on market scale, market trends, and brand competition patterns.

Market trend is growing fast

The data shows that the year-on-year growth rate of the wet wipes online market in the past 12 months is 109.62%, and the year-on-year growth rate of the individually packaged wet wipes market in the past 12 months is 81.06%. The sales in October 2017 were compared with the same month last year. An increase of 73.14%, we can clearly see the better growth trend of individually packaged wet wipes.

Top 10 brands accounted for 79.87%
Top 10 brands accounted for 79.87%, with relatively more competing brands and a high degree of market concentration. The top three brands in October sales were vinda/Vinda, Xinxiangyin, and Shujie, accounting for 17.14%, 15.92%, and 15.48% respectively. The market share of, Xinxiangyin and Shujie far exceeds that of other brands.
to sum up

Consumers' needs are constantly changing, and they are constantly changing in the direction of health, safety and convenience. Only by grasping market trends and providing products that meet consumer needs can companies develop rapidly in market competition. (More wet wipes market analysis enter the decision dog platform to view)

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