1. Industrial chain analysis of Wet Wipes industry
(1) Analysis of industrial chain structure
The upstream is mainly non-woven fabrics, EDI pure water, alcohol, and other materials, and the midstream is the wet wipes operation industry. Wet wipes are terminal consumer products and are directly used in people's daily life, such as the medical industry, catering and personal care. Wet wipe manufacturing companies generally realize product sales through distributors, commercial customers and supermarket chains.
(2) Value-added space in major links
In the future, the sales channels of China's wet wipes industry will shift from traditional distribution and agency channels to e-commerce channels.
With the continuous development of domestic e-commerce, it is an inevitable development trend for enterprises to gradually enter the Internet. There are many enterprise network marketing tools that capture the low price and good quality. Many small and medium-sized enterprises that have just entered this field have also joined the e-commerce army. Be able to use the Internet to develop markets and promote corporate brands and products.
With the rapid development of the Internet, the flat-ton model of the e-commerce industry has shown tremendous explosive power. The manufacturer-supplier-consumer industry chains are closely linked together. The entire supply chain is a process from creating value-added to value realization, integrating producers and consumers in an all-round way.
With the increasing maturity of e-commerce, online marketing channels are being sought after by more wipes companies. In addition, extending channels to county-level cities will also become the development trend of wet wipes industry channels.
(3) Relevance to upstream and downstream industries
With the continuous improvement of consumption power and the continuous improvement of parenting concepts, the demand for Baby Wipes in the Chinese market continues to grow rapidly. Baby wipes are a category with a higher penetration rate among wet wipes products in my country, but compared with developed countries, the penetration rate of baby wipes in my country is still low. Among them, the economic penetration rate of the eastern coastal areas and first-tier cities is relatively high, and the penetration rate of the central and western regions and rural areas is low. The baby wipes industry can focus on the economically underdeveloped areas in the future. From this point of view, my country’s baby wipes market still has a lot of room for improvement.
Wet wipes manufacturers can extend the upstream industry. On the one hand, they are conducive to product sales. At the same time, they also reduce the risk of raw materials. The extension of the industrial chain will reduce business risks and improve competitiveness. Therefore, the industry must get rid of the previous single production of wet wipes rough products The limitations of the product increase the added value of the product. Enterprises can expand the industrial chain of wet wipes, and can engage in the research and development, production and sales of wet wipes raw materials, wet wipes processing and wet wipes related products. The deep processing of wet wipes products and the research and development, production and sales of related products will help reduce enterprises. Relying solely on the risks of the same market can also more effectively meet the needs of users and expand the market.
The synergy between the inside and outside of the industrial chain has opened up a broad growth space for the wet wipes industry. The maturity of external technologies has laid the foundation for the rapid development of the wet wipes industry. The wet wipes industry chain has paved the way for the development of the wet wipes industry.
In general, my country's wet wipes market will still have a great demand from 2021-2026, and its future development is immeasurable. In the future, the downstream development of wet wipes has a very optimistic outlook for the demand for wet wipes. With the rapid development of downstream industries, the market demand for wet wipes is also increasing day by day. In the future, with the rapid development of the wet wipes downstream industry and the large-scale promotion of products in the country, the wet wipes market will rapidly expand and the added value of the wet wipes industry will have ample room for improvement.
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