The Personal Care Wipes Market

Wipes made with wholesome ingredients, compostable materials continue to see market growth and acceptance

Liying Qian, a senior analyst with Euromonitor International, a global leading independent provider of strategic market research, says there is a stronger growth for general purpose Personal Care Wipes at large.
[Antibacterial Wipes and Baby Wipes have been seeing a lot of growth given the pandemic," says Qian. She adds that the per capita usage of wipes is higher than pre-pandemic times due to greater hygiene awareness during the ongoing Covid-19 crisis.

We have seen the demand for our micellar water facial cleansing cloths and pads continue to increase," he states. [We attribute this growth to the formula benefits of cleansing, make-up removal and moisturizing which appeal to multiple consumer needs."

By definition, these alcohol-free cleansing cloths are formulated with micelles, an aggregate of surfactant phospholipid molecules – which, when dispersed in a liquid – form a colloidal suspension to gently lift away makeup and impurities such as dirt and oil from the skin.

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