How to Fix Disinfectant Wipes Supply Issues

Disinfectant Wipes are still hard to find as consumers continue to stockpile cleaning products.
Rockline was able to increase its wipes production because of a packaging tweak.
Cleaning Wipes are predominantly packaged in hard plastic canisters, unlike Baby Wipes, which usually come in soft-packs.
"Ninety percent of disinfectant wipes are sold in canisters. The primary reason for using canisters has to do with how consumers use and store wipes," Chris Dresselhuys, director of product management at Rockline, said. "They tend to store these vertically under the kitchen sink, for easy access, along with other sanitizing product."
But the unprecedented demand for Household Disinfectant Wipes led to Rockline maxing out its canister production. It needed a different solution to be able to quickly and significantly increase the volume of packaged wipes to meet demand.

"There isn't a prohibition on putting disinfectant wipes in soft-packs but the industry standard has been the canisters," said Dresselhuys.

Anti Bac Wipes

Big consumer product companies like Clorox and Lysol-maker Reckitt Benckiser dominate the $1 billion wipes market, with 45% and 20% share, respectively, according to market research firm IRI. Private label makers, which include companies like Rockline, have 28% of the pie.
Walmart (WMT)is among the retailers expected to receive the additional disinfectant wipes from Rockline some time in mid-May.
"This will help us make more product available to customers," according to a person familiar with the matter, who requested anonymity because the company typically does not discuss its supplier agreements.
Rockline employs nearly 2,500 people worldwide and has manufacturing facilities in Wisconsin, Arkansas, New Jersey, Tennessee and overseas in England and South China.