Baby Wipes Market Driven by the Increasing Demand for Organic Product Variants

The global Baby Wipes market size reached US$ 4.60 Billion in 2021. Looking forward, the market expects to reach US$ 5.65 Billion by 2027, exhibiting at a CAGR of 3.3% during 2022-2027.

Baby wipes are essential products utilized for maintaining the hygiene of an infant or baby. These wipes are manufactured from non-woven rayon, cotton and plastic resins, such as polypropylene, polyester and polyethylene, which are saturated with several gentle cleansing ingredients. They also have artificial fragrances and medicinal and anti-bacterial properties. They are usually sold in plastic-based packaging that aids in keeping them moist and easing the dispensing process.

The increasing awareness about proper hygiene among parents represents one of the significant factors propelling the growth of the market. Moreover, due to rising concerns about the presence of harmful substances in baby care products, a vast number of parents have shifted toward organic and natural baby care products, such as diapers and wipes. Consequently, the leading players have started using natural ingredients, like plant fibers and water instead of alcohol, in the manufacture of these wipes. They are also increasing investments in the expansion of their production capacities.