Market Status And Development Prospect Analysis Of Global Wet Wipes Industry In 2020, Large Demand For Baby Wipes

In recent years, the continuous improvement of people's consumption power and health awareness has promoted the growth of the global Wet Wipes market, but Europe and the United States still occupy the main market share of global wet wipes. In terms of categories, Baby Wipes have the largest demand and will be the largest category of wet wipes in the next few years.

Market size exceeded 15 billion U.S. dollars

Wet wipes are moist tissues used to wipe the skin. Since the development of wet wipes in the 1960s, there are two types of wet wipes. One type has disinfection effect, which can disinfect or sterilize skin abrasions and scratches; the other type is only used for skin moisturizing and maintenance products without disinfection. effect.

As a product used in multiple scenarios such as homes, hotels, hospitals, etc., with the improvement of people's consumption power and hygiene awareness, the global wet wipes market has shown a continuous growth trend in recent years. In 2019, the global wet wipes market reached 14.447 billion US dollars. , Is expected to reach 15.356 billion US dollars in 2020, with an average annual growth rate of over 4%.

Baby wipes are in greatest demand

According to different usage scenarios, general wet wipes can be divided into baby wipes, household cleaning, Makeup Wipes, general wipes, Wet Toilet Paper and feminine care wipes. At present, baby wipes occupy the main market share, accounting for as high as 44.06%. Followed by household Cleaning Wipes and makeup wipes, both accounted for more than 10%. The feminine care wipes market is the smallest, accounting for only 1.34% of the entire wet wipes market.

In 2019-2024, the baby wipes market will continue to develop at an accelerated growth rate, with an average annual growth rate of about 6.9%, and continue to maintain its position as the largest category. The average annual growth rate of general wet wipes and wet toilet paper will also reach 6% and above. Feminine care wipes will continue to grow at a slower rate in the future, about 1.9%.

Europe and the United States are the largest consumer markets, and Central Africa and other regions have huge development potential

Hygiene awareness in Europe and the United States is relatively early, so wet wipes are widely used in Europe and the United States. Europe and the United States are the main consumer markets for wet wipes in the world. North America and Europe account for 37.55% and 26.66% of the global wet wipes consumer market respectively.

However, in terms of growth rate, the growth rate of the wet wipes market in the Middle East and Africa, Latin America and the Asia-Pacific region from 2014 to 2019 far exceeds that of North America, especially the Middle East and Africa, with an average annual growth rate of more than 10%. In the future, as the consumption power of residents in these regions continues to increase and residents` health awareness continues to spread, the scale of the wet wipes market will continue to expand. The wet wipes market in the Middle East and Africa, Latin America and the Asia-Pacific region has great potential for development.