Analysis Of The Main Competitive Factors And Market Scale Of The Wet Wipes Industry

As the income of residents increases year by year, the middle class, young people, and white-collar groups continue to grow, and lifestyles have undergone major changes. The consumption structure has changed from subsistence consumption to development consumption, and from traditional consumption to new consumption. This has become an important macro foundation for the rapid growth of my country`s Wet Wipes market. Therefore, it is expected that in the future, the growth rate of the market scale of China's wet wipes industry will continue to be in the forefront of the world, and the proportion of the wet wipes market in the world is expected to increase year by year.

In 2019, the overall price of pulp in the international market continued to decline, mainly affected by factors such as weakening demand in the Chinese market, the Sino-US trade war, exchange rate changes, and rising stocks in the pulp market. According to customs data, from January to October 2019, my country's pulp imports totaled approximately 22.43 million tons, a year-on-year increase of 7.9%. The import value was 14.62 billion US dollars, a year-on-year decrease of 11.7%. Among them, the total import volume of bleached softwood pulp was about 7,379,500 tons, a year-on-year increase of 9.49%, and the average price was 572.54 US dollars per ton, a year-on-year decrease of 33.27%; the total import volume of bleached hardwood pulp was about 9,773,800 tons, a year-on-year increase of 2.98%, the average price US$502.12/ton, a year-on-year decrease of 32.86%.

In 2019, the scale of China's wet wipes market reached approximately 7 billion yuan, with a growth rate of approximately 25%. In terms of category, general-purpose wipes account for the largest proportion, followed by Baby Wipes. Wet Toilet Paper is the fastest growing category. China's wet wipes retail channels have undergone significant changes. The first is mid-sized supermarkets. The proportion of sales channels has dropped from 60% in 2013 to 45% in 2019, but they are still the most important sales channel. The second is e-commerce. In 2019, the proportion of channels increased to 20%, and began to exceed the proportion of hypermarkets. Compared with other Asia-Pacific countries, China ranks second in wet wipe retail sales. Makeup Wipes account for the highest proportion of Japanese wet wipes, mainly because Japanese women have higher requirements for makeup and adjust their makeup at any time. General-purpose wet wipes in China's wet wipes market account for a relatively large and fastest growing category.